Archive for ‘Branding’

Lipstick on a Pig: A Beautiful Website… with Bad Branding

Jul
05

B2B branding expertise

Most business owners understand that their biggest marketing battles are fought in the digital world. Hand over your business card or make a phone call and the first thing potential customers do is go to your website. Right now, a vast sea of potential clients are assessing, discussing and hopefully, recommending your company or brand. Hence the drive for getting a powerful website and social media program up and running PDQ…Just don’t forget to get your “brand house” in order before you get the ball rolling. Effective branding is the only way to ensure that your website and social media does your company, and what it stands for, justice. And that goes for your site, social media, advertising or any other form of marketing.

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