Does Your Web Content Suck? How to Tell With One Single Word


Copywriting Sucks

There’s probably nothing more daunting than writing your own company’s marketing copy or web content. It’s like writing about yourself, or your wedding vows. Cold sweat ensues. Is this good copy? Will it get results? Or worse, where the heck do I even begin?

As a professional advertising and web copywriter of 20+ years, I am pleased to offer up a single, simple, powerful way to make sure every word you put down on paper will do what’s intended: move the needle on your business. Yep, it’s true: One single simple word has the power to vet your finely crafted verbiage for the holy mother of all marketing sins: serving up a boring compendium of information bereft of benefit and meaning for your customers.

And that word is….SO.

Those two letters, “so”, as in “so what”, can be a powerful way to make sure your web content isn’t talking to yourself, you are relating your company’s benefits to your customer, connecting the best of what you offer to satisfy a real need or want.

Great copy is not about you. It’s about them, your customers.

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6 Rules to Evaluating a Web Design Company


Web Design Company Checklist

Whether you are investing $5K or $50K in a website, you need to know your project is in the right hands. The best way to dial back on risk is to understand what qualities make or break a great web design and social media partner. Anyone can post a great-looking website with samples of work that wows. By digging a little deeper and asking the right questions you can smoke out the posers and know your hard-earned social media marketing and design dollars are in proven, capable hands.

Let’s start with a few basics. You’ve probably been wondering exactly what good web design and social media can do for your business, and how much does it cost to make it happen.

Q:  Will a new website bring me more business?
A:  Yes, if it is built correctly.  No, if it is not. A site in itself is just that: a plethora of pixels taking up space online. A beautifully optimized site turns that space into a beacon of lead generation, drawing customers to your site and converting them into buyers.

Q:  Will social media marketing (SMM) make a difference?
A:  Yes, if it is appropriate for your business.  Many factors need examining before you can have a definitive answer, but like web design, if done correctly, social media marketing can have a tremendous impact on your business.  

Q:  Can you guarantee me top ranking on Google and other search engines?
A:  No.  In fact, anyone who can guarantee that result would know more than the engineers at Google.  Run from anyone who claims this or any type of money back guarantee, because you’ll never see it.

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Hello Washington, DC. We Do Branding, Web Design & Social Media Marketing.



Welcome to Shout Brigade! We are a Branding, Web Design, and Social Media Marketing Agency and we’ve just moved into a humble little studio in the beautiful Cleveland Park neighborhood of NW Washington, DC. Our team is comprised of accomplished collective of designers, developers, writers and marketers who hail from the top ranks of DC area advertising and brand-building agencies and social media marketing, interactive and design firms.

Our Doors are Open!

So… please come visit us. We’d love to talk to you about your Branding, Web Design, or Social Media Marketing needs. We’re conveniently located for a lunch drop by. We’ve got 2 Amys on one side of us, Cactus Cantina on the other side, and Cafe Deluxe just around the corner. And, for dessert, you can grab a cupcake across the street at Something Sweet.