Lipstick on a Pig: A Beautiful Website… with Bad Branding

Jul
05

B2B branding expertise

Most business owners understand that their biggest marketing battles are fought in the digital world. Hand over your business card or make a phone call and the first thing potential customers do is go to your website. Right now, a vast sea of potential clients are assessing, discussing and hopefully, recommending your company or brand. Hence the drive for getting a powerful website and social media program up and running PDQ…Just don’t forget to get your “brand house” in order before you get the ball rolling. Effective branding is the only way to ensure that your website and social media does your company, and what it stands for, justice. And that goes for your site, social media, advertising or any other form of marketing.

If your logo was created in 1973 with font Comic Sans, and you can’t answer the question, “What is your USP?” a little work may be in order.

Your branding and identity— logo or identity system and the elements of your brand: Mission, USP (Unique Selling Proposition), Brand Promise, Brand Story, and Personality are the essentials for building a website that does more than look and function properly. Smart branding ensures that your website and social media programs are strategic, formidable sales tools that work.

Sure, “lipstick on a pig” analogy is a harsh analogy, but all too true. Great websites bring your brand story to life with the power to compel and incite your clients to buy. Without proper branding, you can certainly have a strong, functional website, but it’s bereft of the thoughtful, credible brand power you need to present a quality, inimitable image. Branding is the foundation that clearly captures and projects why your company is unique, better, the one you want to do business with.

It’s not always about reinventing the wheel; sometimes you simply need new tires.

The cool thing is, small transformations can make a big difference in how your brand is perceived. Updating your logo (If it really does feature Comic Sans please call us immediately), crafting a marketable tagline or defining your strategy can go a long way in ensuring your success. Give it some thought. Whether you need a brand over hall or just a tune-up, give us a shout. From branding to web building, Shout Brigade’s goal is to help you put your best face forward from branding to brand new website and social media.

This entry was posted on Tuesday, July 5th, 2011 at 9:21 am and is filed under Branding, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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